MYER: Elf Vision
In Australia, the MYER Christmas Windows are an institution. But while thousands of people flock to see them each year, very few come in-store.
To bring the windows to life, we did exactly that. Creating an AR pop-up book for kids: The Completely and Utterly, Absolutely Perfect Christmas. Powered by a custom AR app, Elf Vision. Sold exclusively at Myer.
Then decked the MYER halls with Christmas magic. Using Elf Vision to bring all of MYER’s comms to life – from catalogues to gift cards, social to posters.
Written by best-selling author H. I. Larry.
Book illustrations by Watermark Creative
Stop-motion animation by Aardman Animations
AR build by Sutu Eats Flies
