THE LION’S SHARE
Animals help us sell things. They appear in 20% of all ads. But while they’re thriving in advertising, they’re suffering in the real world. The Lion’s Share is an initiative that ensures animals receive the support they deserve.
We were incredibly lucky to work with Finch Founder, Rob Galluzzo, to bring his vision to life. Our role was to take what was just a blue-sky idea with a name, and give it purpose. "For The Conservation of Hope” became the rallying cry that unified the UN and Mars behind this incredible cause.
But the best part is, The Lion’s Share will live on. Helping heal this planet for years to come.
