MARS: STICKY SEARCH-UATIONS
Mars Bar launched a new brand platform: Enough Chocolate to Deal With Anything. But when people are really dealing with something they don’t turn to chocolate – they turn to Google.
We bought ads behind the most incriminating “how to…” searches. Creating a gamified, disruptive SEO idea, that served up a year’s supply of Mars Bars where and when people needed it most.
